Takeout orders are an easy way to drive low-cost traffic. They push your food and drinks out to guests without having to occupy restaurant space. The amount of time between food being ordered and check being paid is also reduced. They are a great revenue driver so we decided to look further into it. These are the ways we’ve seen an increase in takeout orders:
Using Social Media
The people that like/subscribe/follow you are your biggest fans. Giving them a simple reminder that you offer takeout, with the menu attached, will combine awareness and action. This will give your hungry guests a nudge towards getting something to-go.
Accessible Contact Info
Making sure your contact info is up-to-date is an important task no matter what. Looking through your Google Business, Facebook “About” section, Twitter “Bio” section, Instagram “Bio” section and the website listings all have the correct information will definitely avoid confusion. Nothing worse than someone that is wanting to order from you but not being able to reach you.
Provide Curbside Service
Parking spots can be hard to come by but if you have them you should use them. The use of a specific spot for curbside is a great way to make the whole takeout option faster for guests. It will also let other guests visiting the restaurant know that you offer this option and you’re taking it seriously.
Offer Discounts and Specials
Like everything in the world, incentives are a great way to compel action. Using discounts and specials will give your guests a reason to use the service but also a great tracking tool for you too. You should do a combination of printed and website discounts. Make sure to use different codes for each so you know which offers are being used most.
Allow Online Ordering
I don’t have to tell you how important an online presence is, but you might not think about putting an online ordering section on your website. This is a great way to help your digital customers get the food and drinks they love. Mobile ordering has increased and is being offered on both online and text options. See what works for you. Some point-of-sale (POS) companies offer this ability in their package but if you don’t know what to do or where to go to get online ordering, shoot me a message. We’d be happy to help you get started.
Customers will appreciate the effort your putting in and they will enjoy the speed that takeout offers. We are all living busy lives and takeout is a great option for both the guest and the restaurant. Let us know which ways you’ve used to drive your take outs in your restaurant in the comments down below.